Build Credibility and Value as a Coach

[Nova Yeoman]

Good day fellow coaches:

If I have learned anything from my adventures in coaching, it's that people don't believe they need coaches. Most people think what we do is of no consequence. Many don't really understand what we do. It's difficult to break down such barriers with a small text ad on Google. Even a website that has thorough information might not be thoroughly read.

I have found that instead of advertising my services, it has served me better to educate on my purpose. I've been able to do this by creating e-book content that centers on helping others.

I have put together an e-book gallery, www.GuidesToSuccessfulLiving.com where coaches just like us can submit original e-book content. Not only are you able to sell this content by deciding what price you wish to charge, but you are able to be paid 50% commission on sales AND be seen as an expert in your field.

Each e-book page gets it's own direct web link that includes information about the author, including contact information. So, even if you don't sell the book, this type of promotion can surely drive traffic to your site and potential clients to your door.

See a few examples here:

My e-book The Life Coaching Approach to Weight Loss Success and Take the Stress Out of your Job Search.

Or Easy Tips to Interview Success.

You can see that all three of these e-books help clients with specific issues. They also give my contact information and website to learn about me before they even decide to purchase the book. There is a "share/save" button there, so in case they don't buy right away, they can book mark my page and come back to buy later.

If anyone would like to offer e-book content to help educate potential clients, then feel free to go to www.proe-writersnetwork.com and click Join P.E.N. That is the sister network that all professionals join (for FREE) to be able to have their e-book content submitted for publishing at Guides to Successful Living.

If you have any questions, please feel free to contact me personally at nova@proe-writersnetwork.com.

Yours truly,
Nova

[Dawn Copenhaver]

Nova,
Thank you for this information. I am definitely going to look into this.

Dawn

[Susan Gilbert]

Thank you Nova. I agree that many people don't feel they need a coach or they will say they could use a coach but then walk away from pursuing it. Change can be scary. I will definitely check out the info you have suggested.

Have a Great Day!